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Bigger is better at Broadway at the Beach

If you go:
What: Broadway at the Beach
Where: 1325 Celebrity Circle, Myrtle Beach, S.C.
When: Times vary year-around.
Information: Call (843) 444-3200. You can also visit http://www.broadwayatthebeach.com/
. Directions: Start out going southwest on North Ocean Boulevard/S.C. 73 toward 72nd Ave. N. Take the first right onto 72nd Ave. N. Take the 2nd left on North Kings Highway/U.S. 17 Business. Turn right onto 21st Ave. N. Turn right onto John Q. Hammons Street. Turn left onto Loop Road.

Broadway at the Beach is a massive complex prized for its shopping, entertainment, restaurants, nightclubs, attractions, theaters, prime people watching opportunities, live shows and so much more.

This award-winning festival entertainment complex set on 350 acres opened in 1995 to great fanfare – it was the “IT” place in Myrtle Beach. And Broadway at the Beach arguably still holds that unofficial title.

At its heart is the 23-acre man-made Lake Broadway. Ducks, catfish, turtles, birds and other animals, including the human kind, love that lake in particular.

Tourist and locals enjoy standing along the length of the bridge above Lake Broadway to observe the happenings below and to feed the animals competing for their attention.

The ducks, especially, are so cool that they will boldly waddle up to restaurant decks and beg for bread or whatever may be on the plates of humans’ impressed by the birds’ curiosity and confidence.

But of course, that is not all to see here.

Every week, year-around, there are also fireworks shows at Broadway at the Beach.

It is an annual ritual for some to visit this place for the spectacular fireworks show held on Fourth of July.

For others, however, Broadway at the Beach is a way of life.
If they are in Myrtle Beach, be it as a visitor or a resident, they must make regular treks to the location that seemingly never sleeps.

How popular is Broadway at the Beach?

Well, for much of the year, excluding when the winter gets the best of its biggest fans, seeing where folks find places to park is an adventure in of itself.

Here, folks park on the grass regularly and nobody raises an eyebrow. They park on curves and in spaces so small some wonder aloud how they ever got their vehicles to fit.

No one who has truly explored Broadway at the Beach is mystified by its fame.

Celebrity Square, for instance, is an exceptional nightclub district with an array of clubs in about 75,000 square feet of space. The clubs, some of which have no cover charge, offer a diversity of live entertainment, with R&B, Top 40 hits and blues being among the music offerings.

In addition to the nightclub swath of Broadway at the Beach, it is also home to four theaters – The Palace Theatre (home to Le Grand Cirque, singing legends, Christmas shows, musical productions and more), Legends In Concert (where seasoned professionals impersonate beloved celebrities, living and dead), Carmike Cinema – Broadway 17 (a cineplex) and the new BIGD. It is the former IMAX 3D Theatre that features a screen more than 82 feet wide and three stories high. It shows 2D and 3D films.

Broadway at the Beach not only knows how to entertain you, but it also knows how to feed you.

Specialty restaurants include the Hard Rock Café and Planet Hollywood. Other popular eateries calling Broadway at the Beach home are Johnny Rockets, Joe’s Crab Shack and King Kong Sushi among numerous others.

Retail overload is also apparent at Broadway at the Beach, where you can buy everything from designer handbags to homemade fudge and lingerie.

Essentially, Broadway at the Beach is the perfect getaway for guests of Long Bay Resort because, like your home away from home, there is a plethora of choices. And if you just take a second to look, you will surely find something you like – or love.

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